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READER
DEMOGRAPHICS
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| Fact
Sheet |
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| Frequency: |
6-Times Annually |
| Current
Circulation: |
21,000
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| Distribution: |
400+ Locations |
| Reader
Demographics: |
94% Male |
| Boat Ownership: |
83% |
| Average Age: |
51 yrs. old |
| Average
Household Income: |
$291,000 |
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| Online
Survey Results* |
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| Requested
product or service information from advertisement: |
51% |
| Purchased a
product or service: |
39% |
| Used
information: |
61% |
| Source for new
product information: |
71% |
* Survey
results from on-line survey and phone sample during Q4 2004
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